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Franchise Marketing into a Scalable Lead Engine",{"rendered":514,"protected":515},"\n\u003Cp>Our client operates a network of more than 250 franchises across France, all focused on dietary rebalancing. To support their growth, they launched an internal digital marketing service designed to generate qualified leads for each franchisee.\u003C/p>\n\n\n\n\u003Cp>Their ambition was to offer a ready-to-use acquisition service that drives measurable results. The reality was more complex. Delivering performance at scale, across dozens of local campaigns, requires structure, speed, and continuous monitoring.\u003C/p>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-challenges\">Challenges\u003C/h2>\n\n\n\u003Cp>Our client needed to run acquisition campaigns for 50 franchisees at the same time, each with local targeting, specific messaging, and clear expectations on results.\u003C/p>\n\n\n\n\u003Cp>Three challenges quickly emerged:\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Campaign deployment at scale, without delaying commitments made to franchisees\u003C/li>\n\n\n\n\u003Cli>Consistent performance across all locations, despite differences in local markets\u003C/li>\n\n\n\n\u003Cli>Clear visibility on results, both centrally and for each franchisee\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cp>On top of that, a strict business target was set: keep the cost per lead at €13.\u003C/p>\n\n\n\n\u003Cp>Without the right setup, this type of operation quickly becomes difficult to control.\u003C/p>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-our-approach\">Our Approach\u003C/h2>\n\n\n\u003Cp>We focused first on building a structure that could support both scale and performance.\u003C/p>\n\n\n\n\u003Cp>Each campaign followed the same logic, allowing faster deployment and easier optimization. This created a stable foundation while keeping enough flexibility to adapt to local audiences.\u003C/p>\n\n\n\n\u003Cp>Then, we worked on three key areas:\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Lead capture\u003C/strong>: creation of forms designed to collect relevant data while keeping friction low\u003C/li>\n\n\n\n\u003Cli>\u003Cstrong>Audience targeting\u003C/strong>: selection and refinement of audiences to focus on high-intent profiles\u003C/li>\n\n\n\n\u003Cli>\u003Cstrong>Creative testing\u003C/strong>: multiple messages and visuals launched in parallel to identify what drives results\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cp>Campaigns ran over a two-month period, with ongoing adjustments based on performance data.\u003C/p>\n\n\n\n\u003Cp>At the same time, we built dashboards to give full visibility on results. Dietplus teams could track performance daily, across all campaigns, and take informed decisions.\u003C/p>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-the-results\">The Results\u003C/h2>\n\n\n\u003Cp>The results went beyond the initial objective.\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>More than 1 million people reached\u003C/li>\n\n\n\n\u003Cli>4,510 leads generated\u003C/li>\n\n\n\n\u003Cli>Average cost per lead: €10.1\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cp>This represents a 22% improvement compared to the initial target.\u003C/p>\n\n\n\n\u003Cp>Beyond performance, our client now has a structured system to manage multi-local campaigns, along with clear reporting to monitor results over time.\u003C/p>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-need-some-help\">Need Some Help?\u003C/h2>\n\n\n\u003Cp>Running acquisition for one brand is one thing. Running it for dozens of local entities, each with its own constraints, is another.\u003C/p>\n\n\n\n\u003Cp>This project shows how structured campaign design, combined with continuous optimization and clear reporting, can turn a complex setup into a controlled growth engine.\u003C/p>\n\n\n\n\u003Cp>We support organizations that need to scale their marketing operations without losing control over performance. From campaign setup to performance tracking, we focus on building systems that deliver results and can be sustained over time.\u003C/p>\n\n\n\n\u003Cp>\u003Ca href=\"https://cbtw.tech/service-overview/strategy-product-transformation/digital-product\">Discover our digital marketing services\u003C/a>.\u003C/p>\n\n\n\n\u003C!DOCTYPE html>\n\u003Chtml lang=\"en\">\n\u003Chead>\n  \n  \n  \u003Ctitle>Azure CTA\u003C/title>\n  \u003Cstyle>\n    @font-face {\n      font-family: 'General Sans Medium';\n      font-weight: normal;\n      font-style: normal;\n    }\n    body {\n      font-family: 'General Sans Medium', Arial, sans-serif;\n      margin: 0;\n      padding: 0;\n      background-color: #FAF9F6;\n    }\n    .banner {\n      display: flex;\n      justify-content: space-between;\n      align-items: center;\n      background-color: #1C1C1C;\n      color: white;\n      padding: 60px 20px;\n      border-radius: 5px;\n      flex-wrap: wrap;\n    }\n    .cta-text {\n      font-size: 20px;\n      max-width: 70%;\n      word-wrap: break-word;\n    }\n    .cta-button {\n      background-color: #ffffff;\n      color: #1c1c1c;\n      border: 2px solid transparent;\n      padding: 10px 20px;\n      text-decoration: none;\n      font-size: 18px;\n      border-radius: 5px;\n      transition: background-color 0.3s, color 0.3s, border 0.3s;\n    }\n    .cta-button:hover {\n      background-color: #1C1C1C !important;\n      color: #ffffff !important;\n      border: 2px solid #ffffff !important;\n    }\n  \u003C/style>\n\u003C/head>\n\u003Cbody>\n\n  \u003Cdiv class=\"banner\">\n    \u003Cdiv class=\"cta-text\">\n      Connect with us today to discover how we can help modernize your e-commerce growth.\n    \u003C/div>\n    \u003Ca href=\"https://cbtw.tech/contact/\" class=\"cta-button\">Contact an expert\u003C/a>\n  \u003C/div>\n\n\u003C/body>\n\u003C/html>\n",false,{"rendered":517,"protected":515},"\u003Cp>Scaled franchise campaigns across 50 locations, generating 4,500 leads while reducing cost per lead by 22% with structured, data-driven marketing operations.\u003C/p>\n",13817,"open","standard",{"_acf_changed":515,"content-type":8,"inline_featured_image":515,"footnotes":8},[43],[524,525,526,527,528],370,372,258,268,266,[530],59,[532],459,[534,509,535,536,537,538,539,540,541,542,543,544,545,546,547],"post-13808","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-digital-marketing-2","tag-digital-marketing-strategy","tag-marketing","tag-marketing-strategy","tag-roas","cbtw_industries-retail","cbtw_services-strategy-product-transformation",{"authors":8,"article_authors":515,"direct_external_link":8,"short_name":8,"short_description":8,"layout_builder":549},[550,580],{"acf_fc_layout":551,"tag_name":552,"section_title":553,"description":8,"image":554,"cta_link":576,"hubspot_form_id":579,"align_center":515},"block_lets_connect","NEED SOME HELP","Let's Connect",{"ID":555,"id":555,"title":556,"filename":557,"filesize":558,"url":559,"link":560,"alt":561,"author":562,"description":556,"caption":556,"name":563,"status":564,"uploaded_to":565,"date":566,"modified":567,"menu_order":13,"mime_type":568,"type":569,"subtype":570,"icon":571,"width":572,"height":572,"sizes":573},10303,"CBTW-Service-Strategy-Product-Transformation-Domain-digital-product","CBTW-Service-Strategy-Product-Transformation-CTA-1.png",145093,"https://admin.cbtw.tech/wp-content/uploads/CBTW-Service-Strategy-Product-Transformation-CTA-1.png","https://cbtw.tech/service-overview/strategy-product-transformation/transformation-services/cbtw-service-strategy-product-transformation-cta-2/","Collage of four diverse team members framed in colorful geometric shapes, representing Strategy & Vision experts from CBTW","20","cbtw-service-strategy-product-transformation-cta-2","inherit",10302,"2025-09-05 08:01:48","2026-02-24 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insights",{"cbtw_related_category_filter":585,"cbtw_related_tag_filter":587,"cbtw_related_industry_filter":593,"cbtw_related_service_filter":594},[586],"case-studies",[588,589,590,591,592],"digital-marketing-5","performance-marketing","marketing-tool","marketing","growth-marketing",[],[81],{"title":596,"url":597,"target":598},"View all insights","https://cbtw.tech/insights","_self","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Ctitle>Turning Franchise Marketing into a Scalable Lead Engine - CBTW\u003C/title>\n\u003Cmeta name=\"description\" content=\"Scale franchise marketing across 50 locations. 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This case study showcases how UX design, Shopify expertise, and growth marketing can help premium consumer brands scale effectively.","2025-06-26","https://cbtw.tech/insights/osan-shopify-ecommerce-case-study","https://admin.cbtw.tech/wp-content/uploads/CBTW-OSAN-Drink-case-study-Growth-marketing-UX-UI-Shopify-ecommerce.jpg",{"medium":1263,"large":1264,"full":1261},"https://admin.cbtw.tech/wp-content/uploads/CBTW-OSAN-Drink-case-study-Growth-marketing-UX-UI-Shopify-ecommerce-800x800.jpg","https://admin.cbtw.tech/wp-content/uploads/CBTW-OSAN-Drink-case-study-Growth-marketing-UX-UI-Shopify-ecommerce-1024x1024.jpg",{"id":1266,"title":1267,"description":8,"excerpt":1268,"date":1270,"categories":202,"link":1271,"image":1272,"images":1273},4637,"Delivering E-commerce Growth in a Volatile Marketplace",{"rendered":1269},"CBTW helped GFI Gold boost e-commerce sales by 51.78% through a tailored performance marketing strategy. By combining UX design, ad optimization, and email deliverability improvements, we addressed the needs of both new and seasoned investors in a volatile gold market. Google Ads and Meta Ads ROAS reached 488.69 and 185.05 respectively, proving the impact of our data-driven approach.","2024-10-21","https://cbtw.tech/insights/delivering-e-commerce-growth-in-a-volatile-marketplace","https://admin.cbtw.tech/wp-content/uploads/GFI-mockup-V2.png",{"medium":1274,"large":1275,"full":1272},"https://admin.cbtw.tech/wp-content/uploads/GFI-mockup-V2-800x533.png","https://admin.cbtw.tech/wp-content/uploads/GFI-mockup-V2-1024x683.png",{"id":1277,"title":1278,"description":8,"excerpt":1279,"date":1281,"categories":202,"link":1282,"image":1283,"images":1284},3635,"Integrating UX, Web Development, and Marketing for E-commerce Success ",{"rendered":1280},"We helped OSAN Drinks scale online sales by migrating to Shopify, combining UX, development, and marketing. Creating a user-focused platform that drives conversions, performance, and measurable growth.","2024-06-17","https://cbtw.tech/insights/integrating-ux-web-development-and-marketing-for-e-commerce-success","https://admin.cbtw.tech/wp-content/uploads/PDG_Elevating_OSAN-2@3x.png",{"medium":1285,"large":1286,"full":1283},"https://admin.cbtw.tech/wp-content/uploads/PDG_Elevating_OSAN-2@3x-800x569.png","https://admin.cbtw.tech/wp-content/uploads/PDG_Elevating_OSAN-2@3x-1024x728.png",1776996581558]